Environmentally friendly business model and club management
All fitness equipment used at Curves is hydraulically controlled and does not require electricity. The club facilities are built simple without baths, showers, etc. The size of the club is small, so not many lights are required. Business hours are short from 10am to 7pm, and no electricity is used at night. Therefore, the power consumption is kept low. In addition, Curves has introduced a system that allows all clubs to report its energy consumption on a regular basis, and to check and reduce the consumption in their own clubs. During the busy summer season, the corporate sends out notices to all clubs to encourage power saving.
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Environmental load reduction in the supply chain
At Curves, we replace fitness machines in all clubs with new equipment once every 10 years. Franchisees purchase new machines and dispose of old ones. To ensure proper disposal of old machines as industrial waste, we have implemented a system where all disposals are managed under the central control of the corporate. When replacing the machines, we use railroads for medium to long-distance transportation (approximately 100 km or more) in an effort to keep carbon dioxide emissions low, like sending new machines to new clubs. The carbon dioxide emissions due to disposal is 2.74metric ton-CO2 per machine set, including disposal and transportation. Further, the packaging materials used for the protein products we sell are aluminum pouches and cardboard, eliminating any plastic packaging materials. Curves will continue to strive to reduce the burden on the environment.
Initiatives to Address Climate Change Risks
Curves clubs are spread all over the country with no concentration in a limited area. As a result, we are able to reduce the impact of natural disaster risks due to climate change and other factors. In addition, Curves has relocated the data center that manages important Curves' customer information in order to reduce the risk of earthquake disasters. Furthermore, the raw material suppliers of the protein products, which account for the bulk of the Group's sales, are spread over in the United States, New Zealand, the United Kingdom, Denmark, etc., and the domestic protein manufacturing plants are distributed in Saga, Tochigi and Saitama prefectures in Japan to reduce the climate change risk.
Other efforts to protect the environment
As part of our efforts to protect forests, we donate 1% of the purchase price of the paper used for promotional flyers to the "Present Tree" run by the certified NPO Environmental Relations Institute. More than 3,000 trees have been planted through donations from Curves.
